The child of a friend's family was just born recently. When she was pregnant, she began to collect and buy huawang diapers everywhere. She also asked her relatives and friends to carry back bags from Japan. Many people will wonder why there are so many diapers and why they want to go to the Japanese people's king of flesh and blood. They owe a lot of money, and the purchase and transportation costs are also quite high.

The child of a friend's family was just born recently. When she was pregnant, she began to collect and buy huawang diapers everywhere. She also asked her relatives and friends to carry back bags from Japan. Many people will wonder why there are so many diapers and why they want to go to the Japanese people's king of flesh and blood. They owe a lot of money, and the purchase and transportation costs are also quite high. My friend told me: now inferior goods and fake goods are rampant. I really don't believe in domestic mother and baby products. Although there are flower king sales on the Internet and in mother and baby shops, it's hard to tell the true from the false. It's more reassuring than carrying back the human flesh. I don't want my children to use unsafe, unclean, uncomfortable diapers.

Generally speaking, such group behavior is very common in the first and second tier cities, especially the holy halo of newborn babies, which makes every new parent's family "love their children deeply" and "love infinite". They would rather spend a high cost to go abroad for human diapers than use domestic brands. This kind of behavior deeply pricked the king resort. Eight years ago, Sanlu used toxic melamine chemicals to make infant milk powder, which deeply hurt the hearts of Chinese families. Today, I want to produce a high-tech, absolutely safe, absolutely comfortable diaper, so that Chinese babies can use more safely and rely on it, and resolutely drive the Japanese flower king out of China.

The birth of "Dad's choice" diapers

At the beginning of 2015, the three founders, headed by Wang Yixiang, became fathers and graduated from a famous school (Tsinghua University), with a very stable work and comfortable life. Their greatest joy in life is to accompany their children and try more than 100 brands of diapers for their babies, including King of flowers, curiosity, Pampers, and Anle. After using them, they feel unsatisfactory: leakage of urine, too thick, uncomfortable, airtight and other problems appear, which makes three dads very headache. At the meeting of three people to discuss parenting economics, an idea came into being: why not produce a kind of diaper designed and customized for Chinese babies, which is both safe and comfortable? So "Dad's choice" diaper came into being. They raised 10 million yuan in cash, of which Wang Haide sold a house and started to work.

Dad's choice CEO Mr. Wang Haide

"Our identity is Dad, so we chose the most challenging diaper category in the maternal and infant industry. I think in the new generation of families, fathers should take on more family roles, help mothers take care of their children together, and use rational analysis and thinking to help mothers choose truly high-quality mother and baby products, which is also the origin of "Dad's choice" diapers. "

Shortly after the establishment of the company, "Dad's choice" quickly became an outstanding brand among more than 2000 diaper brands in the country, and in less than half a year, it reached the balance of payments. Up to now, the sales volume has exceeded 60 million, and is expected to exceed 100 million by the end of this year. At this year's financial summit, "Dad's choice" also won the 2016 industry influence brand award. This kind of development speed, let Hua Wang see also afraid. As we all know, huawang is a brand of nursing products from Japan, which was founded in 1887. It was not recognized by Chinese people until it entered China in 1993.

It's not just a diaper

Since the Sanlu melamine milk powder incident, Chinese consumers have lost confidence in local domestic brands, praised international brands and bought at high prices. Behind this blind worship, it not only paid for human dignity, but also urged the profiteering of speculators, which made the Chinese Diaper Market chaotic.

So, is the quality of imported products really better than that of domestic products? In fact, in fact, China is the leading country in the diaper industry in the world, and most of the quality of domestic diapers is better than that of imported diapers. However, due to the fact that foreign-funded enterprises are better in investment layout, marketing and word-of-mouth promotion, and consumers always have "foreign" products The purchase psychology of "the moon is round" has resulted in the embarrassing situation that the quality of domestic diapers is better but the sales volume is not high.

Wang Yixiang, who graduated from the Department of chemistry of Peking University, has done a very in-depth research on the raw material polymer chemical materials of diapers. In order to produce a high cost-effective diaper that Chinese people can trust, he repeatedly went to Japan to study the production line, raw materials and research and development technology of huawang diapers. And to EU CE high standards to certify the production of "father's choice", let it in comfort and water absorption, safety and leakproofness on the same pace with the Japanese King flower.