With the improvement of people's income level and the rationalization of modern parents' views on childcare, the change of terminal demand for infant and child products is also profoundly affecting the market, and branding is becoming a trend of consumption.

With the improvement of people's income level and the rationalization of modern parents' views on childcare, the change of terminal demand for infant and child products is also profoundly affecting the market, and branding is becoming a trend of consumption.

According to analysts in the consulting industry of Shangpu, China's fourth birth peak is on schedule, and the market of infant and child products has entered a trillion scale. Dealers of infant and child products in cities at all levels have accelerated the "siege" of high-end infant and child products brands at home and abroad, seeking a broader blue ocean in the blue ocean of infant and child products market.

With the rapid development of economy, the level of national income in China has been greatly improved, and the concept of parenting has been changing with the times. With the arrival of the birth peak, the infant and child economy has entered a modern development stage, and a variety of infant and child products stores are blooming all over the country, even in the township level market.

Throughout the whole baby market, brand has become the leading role of China's baby economy. Consumers trust the brand far more than other industries. The impact of price on consumption is getting lower and lower. The market space of low-end and cheap baby products is getting smaller and smaller. Enterprises that used to focus on production and processing are also beginning to take the road of brand development. Under the situation of multiple formats coexisting and continuous competition in China's infant and child industry, the dealers of infant and child products no longer focus on the manufacturer's quotation and rebate of products, but focus more on the inspection of the manufacturer's new product quality and brand cultivation links such as publicity plan. Agents, channel dealers, chain stores and large-scale online businesses are speeding up the search for high-end brands at home and abroad We need all-round cooperation.

At the same time, the launch of the "direct train" of China infant and children's exhibition has provided infant and children's products agents and other channels to effectively connect with high-end brands, providing one-to-one direct matching service, helping various buyers of infant and children's products quickly connect with brand manufacturers, and jointly improving the comprehensive competitiveness and increasing the profits of enterprises.

In 2012-2016 China baby products market analysis and development strategy consultation report, Sunplus consulting pointed out that: at present, the number of infants and young children in China has exceeded 108 million. In the next five years, China will usher in a new round of population growth, which will surely drive the development of China's pregnancy and baby industry and move towards a new stage. Nowadays, the dealers of infant and children's products in cities at all levels across the country have extended their efforts to the upstream suppliers, accelerated the "siege" of high-end infant and children's products brands at home and abroad, and gained more operating profits.
(编辑：admin)